A misaligned sales and marketing team can’t deliver what their organisation needs. We use proven change methodologies, our own experiences of marketing leadership and empathy to help create understanding between colleagues and teams and ensure your marketing function delivers what sales need to be successful.
Where we can help
Programmatic Prospecting
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- Persona identification and campaign generation
- Developing detailed personas to guide prospecting
- Performance tracking against key metrics
Lead Funnel and Management
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- Ensure you have the right processes in place
- Funnel optimisation and leaky funnel identification and remedy
- Lead reporting and sales education
Lead reporting and sales education Sales Empowerment
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- Coach and guide your sales team towards success
- Tools and processes that sales understand and want to engage with
- Creating that all-important feedback loop
Communications and Collaboration
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- How to speak with sales to make them successful with their accounts
- Develop strategies and processes to boost business growth
- Shared goals and KPIs
Customer Advocacy
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- Leverage your customer’s’ voice to be one of the most powerful sales tools you possess
- Elevate the voices and stories of your customers in public and private forums
- Referral programmes
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Business Impact
A global technology leader was faced with a gap in Marketing coverage in a key European region. The senior team knew they needed to hire new Marketing leadership, but felt that it might be too great a task to both rebuild credibility with Sales and rebuild the Marketing function itself at the same time. They partnered with us to transform the Sales & Marketing relationship under the guise of caretaking the Marketing role whilst a new leader was recruited. The relationship was successfully reinvigorated and their contribution to the sales pipeline achieved within 1.5 quarters.
