A misaligned sales and marketing team can’t deliver what their organisation needs. We use proven change methodologies, our own experiences of marketing leadership and empathy to help create understanding between colleagues and teams and ensure your marketing function delivers what sales need to be successful.
Where we can help
Programmatic Prospecting
Lead Funnel and Management
Sales Empowerment
Communications and Collaboration
Customer Advocacy
Example project
A global technology leader was faced with a gap in Marketing coverage in a key European region. The senior team knew they needed to hire new Marketing leadership, but felt that it might be too great a task to both rebuild credibility with Sales and rebuild the Marketing function itself at the same time. They partnered with us to transform the Sales & Marketing relationship under the guise of caretaking the Marketing role whilst a new leader was recruited. The relationship was successfully reinvigorated and their contribution to the sales pipeline achieved within 1.5 quarters.
